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Instinct Can Beat Analytical Thinking

July 5, 2018

Intuition is a mode of consciousness wherein content is perceived by sudden, direct awareness. Intuition sees the whole of things, perceiving patterns and making connections. The intuitive mode is useful for creativity, problem solving, decision making, and all forms of discovery.

 

Read more from Psychologist Gerd Gigerenzer, Director of the Harding Center for Risk Literacy at the Max Planck Institute for Human Development in Berlin and partner of Simply Rational - The Institute for Decisions, who has spent his whole career researching and proving "using heuristics, rules of thumb, and other shortcuts often leads to better decisions than the models of “rational” decision-making developed by mathematicians and statisticians".

He believes that we could at least learn ways to make things right, in other words, make good decisions.

Check out his interview podcast with HBR’s Ideacast here: hbr.org/instinct-can-beat-analytical-thinking

 

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